9 Feb, 2023

How to write the perfect profile

People are interested in reading about other people. Which is why a profile is one of the most powerful forms of storytelling. It gives the reader a unique insight into the person or people behind the brand and what makes them tick. So, how do you write a top-quality profile that people will want to [...]

9 Dec, 2022

How to write compelling case studies

Case studies are one of the most effective forms of content. Essentially, they give a real-life example of a problem a customer has had and how they have solved it using your product or service. They enable a business that has or is experiencing the same or a similar issue to relate to their situation [...]

9 Oct, 2022

How to make your content stick

The true test of great content is if someone reads it. Often people will read the first few words or paragraphs of a story, but if it’s not interesting or engaging they ‘ll simply switch off and go elsewhere. But if you produce a piece that is truly original and tells a great story then [...]

9 Aug, 2022

How to shape people’s behavioural decisions

Copywriting is all about using the power of words to persuade the reader to take action. That may be to buy your product or service, visit your website, sign up to your newsletter or something else. But how do you get inside that person’s mind to know exactly what they are thinking and convince them [...]

9 Jun, 2022

Financial jargon to avoid at all costs

One of my biggest pet hates is business jargon. Words that sound fancy but make no sense whatsoever. For example, what’s a bear market? Stalls that sell live grizzlies? And how about a dead cat bounce? A trampoline centre for deceased felines? When you write, you want to do so as clearly as possible, with [...]

9 Jun, 2022

How to ghostwrite so no one can tell it’s you

Ghostwriting isn’t the art of writing about spooky beings that go bump in the night. Rather it’s writing a piece of work on behalf of someone and then putting their name to it. Often they don’t have the time or don’t feel confident about writing, so they give it to someone else to do. So, [...]

9 Apr, 2022

Writing v copywriting

Writing and copywriting may sound like similar terms, but, in truth, they are vastly different. Whereas writing is simply putting your thoughts down on paper, copywriting has the specific purpose of engaging your target audience and getting them to take the action that you want them to do. That can be anything from buying your [...]

9 Apr, 2022

How to build a sustainable audience

The whole point of writing is that someone reads your work. If you have got a powerful message or compelling story to tell, you want to get it out there. But first you need to build a target audience that will engage with your business and become keen advocates for your brand. Here is how [...]

9 Feb, 2022

How to repurpose your content for different audiences

You’ve put all your time and effort into writing the perfect blog post and published it on your website. It has got a few readers. So what can you do to maximise its effectiveness and reach a wider audience? The short and simple answer is to repurpose the content. It doesn’t require a huge amount [...]

9 Dec, 2021

The three great ACRONYM tests

As a copywriter, I’m all for short and sharp copy that hits the mark every time. That’s why I use three clear tests, based on acronyms, which tell me if I’m achieving that. So without further ado, here they are: 1) The KISS Test No, I don’t mean that type of kiss. In this instance, [...]

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