Good use of grammar, spelling and punctuation is the foundation of a well-constructed piece. To achieve this, you need to focus on getting the basics right and avoid being too clever or getting bogged down in the detail. Think about the easiest way you can write a sentence to make your point. Leave out words [...]
Ebooks are an invaluable way to quickly build your brand and credibility. Thanks to Amazon and other self-publishing services, it has never been easier to publish your own book. Whether you are going down the self-publishing route or getting a publisher to produce it for you, writing an ebook gives you instant authority as a [...]
A trap that many people fall into when writing is trying to sound too clever. In order to try and impress clients and colleagues, they will use unnecessary technical and complicated language full of jargon and buzzwords. When really they should be trying to get their message across as simply and in as few words [...]
Thought leadership articles are the perfect opportunity for you to showcase your skills, knowledge and expertise. But while you may be able to craft an award-winning piece of writing, if you don’t promote it properly there’s no point. Thought leadership content typically takes the form of white papers, guides and reports. Because of their longer [...]
Some of us are naturals at public speaking, whereas others get stage fright or turn into a nervous wreck. Regardless of how good or confident you are at giving a speech, if you are presenting to five people or 5,000, without a foolproof plan you are likely to come unstuck. Even the most experienced public [...]
You want to showcase your business in the best possible light, so why not the people who run it also? I’ve seen too many bland and boring company biographies or profiles that don’t do justice to the remarkable achievements of the person concerned. Rather, they should be a testimony to the great work, skills and [...]
The best quality content is that which stands the test of time. Breaking news stories are often read on the day the event happens, but seldom afterwards. Whereas articles that are not tied to a specific date or time are much more likely to be read for weeks, months or even years afterwards if the [...]
With the advent of fake news it is hard to work out who’s telling the truth any more. Social media and bloggers have been the main outlet for the dissemination of lies and misinformation. It’s not just click-bait farms either: governments and major companies have been culpable too, interfering in political campaigns or making false [...]
So you have done the hard work, marketed your product or service well and found a lead. What do you do next to turn that lead into a sale? Research has found that most leads fail to convert into sales because a company hasn’t bothered to follow up or has mishandled them. Here are five [...]
We all wish we could promote ourselves and our businesses better. And doing so online is an integral part of that. Ultimately what you want to achieve is a seamless product, pricing, placement and promotional strategy to win more business. But how can you achieve that in a straightforward and efficient manner that is going [...]