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So far Alex has created 30 blog entries.
9 Aug, 2021

How to write an ebook

Ebooks are an invaluable way to quickly build your brand and credibility. Thanks to Amazon and other self-publishing services, it has never been easier to publish your own book. Whether you are going down the self-publishing route or getting a publisher to produce it for you, writing an ebook gives you instant authority as a [...]

9 Jun, 2021

How to write with a clear voice

A trap that many people fall into when writing is trying to sound too clever. In order to try and impress clients and colleagues, they will use unnecessary technical and complicated language full of jargon and buzzwords. When really they should be trying to get their message across as simply and in as few words [...]

9 Apr, 2021

How to put thought leadership at the centre of your marketing strategy

Thought leadership articles are the perfect opportunity for you to showcase your skills, knowledge and expertise. But while you may be able to craft an award-winning piece of writing, if you don’t promote it properly there’s no point. Thought leadership content typically takes the form of white papers, guides and reports. Because of their longer [...]

9 Feb, 2021

How to write an award-winning speech

Some of us are naturals at public speaking, whereas others get stage fright or turn into a nervous wreck. Regardless of how good or confident you are at giving a speech, if you are presenting to five people or 5,000, without a foolproof plan you are likely to come unstuck. Even the most experienced public [...]

9 Dec, 2020

How to write a compelling company biography

You want to showcase your business in the best possible light, so why not the people who run it also? I’ve seen too many bland and boring company biographies or profiles that don’t do justice to the remarkable achievements of the person concerned. Rather, they should be a testimony to the great work, skills and [...]

9 Oct, 2020

How to write timeless content

The best quality content is that which stands the test of time. Breaking news stories are often read on the day the event happens, but seldom afterwards. Whereas articles that are not tied to a specific date or time are much more likely to be read for weeks, months or even years afterwards if the [...]

9 Aug, 2020

The importance of fact-checking (in a world of fake news)

With the advent of fake news it is hard to work out who’s telling the truth any more. Social media and bloggers have been the main outlet for the dissemination of lies and misinformation. It’s not just click-bait farms either: governments and major companies have been culpable too, interfering in political campaigns or making false [...]

9 Jun, 2020

How to convert leads into sales

So you have done the hard work, marketed your product or service well and found a lead. What do you do next to turn that lead into a sale? Research has found that most leads fail to convert into sales because a company hasn’t bothered to follow up or has mishandled them. Here are five [...]

9 Apr, 2020

How to market yourself effectively online

We all wish we could promote ourselves and our businesses better. And doing so online is an integral part of that. Ultimately what you want to achieve is a seamless product, pricing, placement and promotional strategy to win more business. But how can you achieve that in a straightforward and efficient manner that is going [...]

9 Feb, 2020

How to drive traffic to your website

You’ve just set up an amazing website with all the bells and whistles. However, you’re still not getting the business or interest in your brand that you had hoped for. That could be because you aren’t getting the traffic to your website. Just like a high street shop, your website is a prime opportunity to [...]

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