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So far Alex has created 37 blog entries.
9 Feb, 2021

How to write an award-winning speech

Some of us are naturals at public speaking, whereas others get stage fright or turn into a nervous wreck. Regardless of how good or confident you are at giving a speech, if you are presenting to five people or 5,000, without a foolproof plan you are likely to come unstuck. Even the most experienced public [...]

9 Dec, 2020

How to write a compelling company biography

You want to showcase your business in the best possible light, so why not the people who run it also? I’ve seen too many bland and boring company biographies or profiles that don’t do justice to the remarkable achievements of the person concerned. Rather, they should be a testimony to the great work, skills and [...]

9 Oct, 2020

How to write timeless content

The best quality content is that which stands the test of time. Breaking news stories are often read on the day the event happens, but seldom afterwards. Whereas articles that are not tied to a specific date or time are much more likely to be read for weeks, months or even years afterwards if the [...]

9 Aug, 2020

The importance of fact-checking (in a world of fake news)

With the advent of fake news it is hard to work out who’s telling the truth any more. Social media and bloggers have been the main outlet for the dissemination of lies and misinformation. It’s not just click-bait farms either: governments and major companies have been culpable too, interfering in political campaigns or making false [...]

9 Jun, 2020

How to convert leads into sales

So you have done the hard work, marketed your product or service well and found a lead. What do you do next to turn that lead into a sale? Research has found that most leads fail to convert into sales because a company hasn’t bothered to follow up or has mishandled them. Here are five [...]

9 Apr, 2020

How to market yourself effectively online

We all wish we could promote ourselves and our businesses better. And doing so online is an integral part of that. Ultimately what you want to achieve is a seamless product, pricing, placement and promotional strategy to win more business. But how can you achieve that in a straightforward and efficient manner that is going [...]

9 Feb, 2020

How to drive traffic to your website

You’ve just set up an amazing website with all the bells and whistles. However, you’re still not getting the business or interest in your brand that you had hoped for. That could be because you aren’t getting the traffic to your website. Just like a high street shop, your website is a prime opportunity to [...]

9 Dec, 2019

How to write an advertorial that sells

An advertorial does exactly what it says on the tin. It’s a cross between an advert and an editorial. But unlike an advert, it gives you a lot more scope for telling a story to the reader about your product or service. They’re also far less hard sell than an advert. Yet, while they may [...]

9 Oct, 2019

How to write an editorial with impact

We’ve all read them in our daily newspaper or magazine. Some of you may even have been asked to write one for a publication. But what are editorials? And how should they be structured and written in such a way to have a meaningful and lasting impact? The first question is easy to answer: editorials [...]

9 Aug, 2019

How to write a white paper that people want to read

A question I often get asked by clients is: ‘What exactly is a white paper?’ In short, it’s a formal research-led report that either argues a position on a subject or solves a problem for the reader. It also gives your audience much deeper context than a blog or newsletter which may only touch briefly [...]

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