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So far Alex has created 40 blog entries.
9 Dec, 2019

How to write an advertorial that sells

An advertorial does exactly what it says on the tin. It’s a cross between an advert and an editorial. But unlike an advert, it gives you a lot more scope for telling a story to the reader about your product or service. They’re also far less hard sell than an advert. Yet, while they may [...]

9 Oct, 2019

How to write an editorial with impact

We’ve all read them in our daily newspaper or magazine. Some of you may even have been asked to write one for a publication. But what are editorials? And how should they be structured and written in such a way to have a meaningful and lasting impact? The first question is easy to answer: editorials [...]

9 Aug, 2019

How to write a white paper that people want to read

A question I often get asked by clients is: ‘What exactly is a white paper?’ In short, it’s a formal research-led report that either argues a position on a subject or solves a problem for the reader. It also gives your audience much deeper context than a blog or newsletter which may only touch briefly [...]

9 Jun, 2019

Why SEO is important for your website

Search Engine Optimisation or SEO as it’s frequently abbreviated to is crucial if you want your business to have a presence and be found online. Essentially it means using commonly searched for key words associated with your company to improve your search engine rankings and drive traffic to your website. The search engines use a set [...]

9 Apr, 2019

How to write effective social media content

Anyone who is anyone is on social media these days, be it Twitter, Facebook or LinkedIn. Having covered the main social media channels in a previous blog, I felt it was important to look more specifically at how to write content for these platforms. Writing on social media is completely different to writing for a [...]

9 Feb, 2019

How to write the perfect blog

Writing a blog should be standard practice for anyone with a website. Blogs are an essential tool for providing your target audience with useful information in an easy to read narrative format. They don’t necessarily have to be used to promote one of your products or services. Rather, they should add value by telling your [...]

9 Dec, 2018

How to write the perfect newsletter

Newsletters can be one of the best ways of capturing your target audience and staying in touch with your customers and staff. Getting readers to sign up for them, however, is just half the battle. Once they are on your mailing list, how do you ensure that they read your newsletter from start to finish, [...]

9 Oct, 2018

How to write the perfect press release

For any business looking to attract media coverage, the ability to craft a top quality press release is essential. A press release is a short, factual new story written in the third person and given to the media with the intent of it being used in their publication or programme. It can also be published [...]

9 Aug, 2018

How to write top quality website content that sells

It’s a question many of my clients ask me – what is the trick to producing a top quality website? The answer is easy: words. Your website needs to tell a story about you and your organisation because the internet is often the first place that potential customers go looking for a product or service. [...]

9 Jun, 2018

Why your business needs to invest in a quality copywriter  

Copywriting. You’ve probably heard of the word before, but don’t know what it means or why it’s important to your business. Copywriting is essentially writing persuasive content that gets the reader to sit up and take action. Take for example let’s say that you are launching a new high street retail business. First of all [...]

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