You want to showcase your business in the best possible light, so why not the people who run it also?
I’ve seen too many bland and boring company biographies or profiles that don’t do justice to the remarkable achievements of the person concerned.
Rather, they should be a testimony to the great work, skills and experience that team member has accrued or accomplished.
Here are five top tips on how to write the perfect company bio:
1) Start with their most recent or biggest achievement
Most biographies run in chronological order, starting with a person’s education and continuing with their career progression.
That’s all wrong.
You need to flip it on its head and begin with what that person is doing currently or what is the most relevant and significant accomplishment in their career to date.
That’s what people are most interested to learn, whether they are a customer, shareholder, fellow employee or third party provider.
2) Make their biography stand out from the crowd
Let’s face it: a lot of people have similar qualifications and job roles.
So how do you make your person’s biography stand out from everyone else’s?
Find a unique interesting fact about the individual that will inspire your audience to read about them.
Outline that person’s core values and how they fulfill them.
For example, what drives them? What’s their approach to tackling different challenges and how do they take the team with them?
And avoid lists: the Saturday paper round they did when they were 16 probably won’t be of interest to most people.
3) Inject a bit of humour
Biographies by their very nature are supposed to be professional.
However, that does not mean you can’t add some humour into them to make more friendly and conversational for your reader.
It gives the person a greater warmth and human side that people can relate to.
You can even outline some of their key interests outside of work that have helped to shape them and inform their career.
4) Ditch the technical jargon
Okay, it’s important to know the role someone does.
But don’t let that be at the expense of overloading your person’s biography with meaningless technical phrases and corporate speak that are an automatic turn-off.
Rather explain what they do in layman’s terms that anyone coming fresh to your website can understand.
5) Put their name at the top
If there is one thing you want the reader to take away from the biography it is the person’s name.
So feature their full name, job title and company prominently at the top of the profile.
That way, if they don’t get any further at least they will remember what that person is called and what they do.
Get in touch
- Tired of reading the same old company bios? Need to give your team management webpage an overhaul? Give me a call on +44 (0)7949 590213 or email firstname.lastname@example.org