How my copywriting services can help your organisation

Maybe you need help producing the content for your website, writing a blog or putting together a marketing campaign.

Or perhaps you just need a fresh set of eyes to go through and refine the content you already have.

That’s where I can help you to achieve your goal, whether it’s to sell your product or service or to drive more traffic to your website.

Telling your story

As an experienced Freelance Copywriter and Journalist with 20-plus years’ experience, I know how to write a story, to get your message across and to engage your target audience from the first word to the last.

I know how to research the subject thoroughly and the important questions to ask about you and your organisation and your goals to get the right tone of voice that will resonate with your customers.

Having written about multiple industries across all media including newspapers and magazines, websites, blogs, newsletters, white papers and social media, I can turn my hand to almost any project you require.

Getting found on Google

Then there’s finding the right keywords that people are searching for: I can help you with that too.

And of course, if you’re unsure where to start or what to do, I can also provide you with advice on the best course of action.

The power of well written words cannot be underestimated: whether it’s persuading customers, building trust or selling your product or service.

Website copywriting

Your website is your best tool for selling your product or service.

Think of it as a virtual shop front from where you can sell to anywhere in the world.

That’s why your copy needs to compelling and engaging to sell your business in the best light to keep your customers coming back for more.

Email marketing

Keeping in touch with your customers is essential when you’re in business.

One of the most effective ways to do this is by email marketing.

But you shouldn’t send out mail just for the sake of it – you need to offer the customer copy that’s of value and that will benefit them, such as details of relevant products or services, and tips and advice.

Get in touch to see how I can help.

Blogging

The point of blogging is to provide your readers with an compelling and engaging narrative in an informal format.

It’s also your chance to shine as a subject matter expert and link to other copy that’s relevant or of interest to your audience.

While it’s important to keep your copy timely and topical, it’s not something that can be done on a whim – you need to carefully plan your content to ensure it’s of value and fits within your overall communications strategy.

Brand strategy

A good brand should be about what makes you unique and how you make your customers feel.

You need to consider what makes you stand out and why your customers buy your products or services.

And then you need to have copy that explains this clearly and concisely in a distinct style and tone of voice.

Ebooks and white papers

The best way to position yourself as a subject matter expert is to publish an ebook or whitepaper on your chosen specialism.

But in order to be authoritative, the subject needs to be well researched and written.

That may require interviewing relevant experts and analysing the data to produce hard-hitting and engaging reports.

Get in touch

Contact Alex

Contact me today to find out how I can help you with your writing or copywriting needs using the details below.

+44 (0)7949 590213
alex@alexwrightjournalist.com