9 Apr, 2022

Writing v copywriting

Writing and copywriting may sound like similar terms, but, in truth, they are vastly different. Whereas writing is simply putting your thoughts down on paper, copywriting has the specific purpose of engaging your target audience and getting them to take the action that you want them to do. That can be anything from buying your [...]

9 Apr, 2022

How to build a sustainable audience

The whole point of writing is that someone reads your work. If you have got a powerful message or compelling story to tell, you want to get it out there. But first you need to build a target audience that will engage with your business and become keen advocates for your brand. Here is how [...]

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