Btl Investors

Problem

A buy to let property specialist wanted to gain exposure for its North West business in a national newspaper

Solution

Working to a tight deadline, I used my editorial skills and knowledge of newspapers to write an advertorial on why to invest in the North West which appeared in the Mail on Sunday

Reg UK

Problem

An insurance counterparty risk company wanted a blog on the importance of effective monitoring of insurance counterparties for the British Insurance Brokers’ Association’s annual conference

Solution

Using my experience and deep knowledge of insurance from working on trade magazines, I wrote the blog for use on the company’s website and social media

Pathfinder PM

Problem

An IT project manager wanted help with writing the blogs for his website and making them more readable

Solution

Having done a thorough appraisal of his website, I proposed and rewrote the main sections and edit his blogs on an ongoing basis

T.A. Cook

Problem

An asset performance excellence expert wanted an article on the management accounting of the future for an upcoming international conference hosted by industry specialists SAP

Solution

Using my journalism skills, I interviewed a leading authority on the subject from SAP about the latest technologies available and wrote the article which appeared on the company’s website to promote the event

Hape

Problem

A leading toy manufacturer wanted the content of its website completely rewritten and a new series of blogs written

Solution

Using my copywriting skills, I rewrote the website from scratch and continue to write the blogs on a regular basis

ThoughtRiver

Problem

A legal-tech company wanted to publicise a groundbreaking new artificial intelligence technology it had developed that detects hidden cyber risks in insurance contracts

Solution

Using my experience and knowledge of insurance and technology, and from my interview with the founder and CEO Tim Pullan, I wrote an article that appeared as an advertorial in Insurance Times and was promoted on the company’s Twitter feed

Selby Jennings

Problem

A banking and finance specialist recruitment firm wanted a series of insightful articles about topical issues in the employment market such as Brexit for its core customer base – companies looking to recruit new staff and candidates

Solution

Having thoroughly researched the different subjects selected and using specialist insight from experts within the company, I wrote the articles which were used on the firm’s website

Prokill

Problem

A pest control franchise wanted a direct marketing email and flyer to distribute to prospective customers in the pub and restaurant trade

Solution

Having interviewed the owner to find out about the main pest problems for pubs and restaurants and the solutions, I produced the content for the email and flyer which were then circulated locally

2Hot2Cold

Problem

A conservatory roof and ceiling company wanted a marketing brochure showcasing its services that its sales team could present to leads

Solution

After thoroughly researching the company’s services, I wrote a 10-page brochure explaining how the services work and the benefits of each

Ryskex

Problem

An alternative risk transfer company wanted content for a new website promoting its new world risk index product that uses machine learning to gather and analyse risk to determine the likelihood of a major event happening

Solution

Using my extensive knowledge of risk and having researched the topic thoroughly, I produced an easy to follow introduction to the product, how it works and the main risks it covers

Cubefunder

Problem

A small business loan provider wanted to produce a range of content for its website and social media feeds including interviews, news round-ups, guides and resource lists

Solution

Using my journalistic expertise, I thoroughly came up with my own ideas and researched the different topics which I currently write a series of articles about on a weekly basis

Waratah Capital Advisors

Problem

A Canadian asset management company wanted to place an advertorial in a leading UK business publication to promote its sustainable investment product and strategy

Solution

Having arranged a call with the client, I extracted some key facts and observations that I used to write the piece, which was well received both by Waratah and the publication

R3

Problem

A blockchain solution provider wanted to an advertorial written to explain the benefits of using the technology for an insurance application

Solution

After interviewing the client for key insights, I wrote the piece, which featured strongly in a leading UK business publication

Shard Capital

Problem

A leading wealth and asset management company was seeking to boost its profile with a hard-hitting advertorial on how Generation Z has been left behind financially thanks to successive central bank policies

Solution

Having interviewed the client to gain expert insight into the subject and carried out thorough research, I wrote a compelling article outlining the problem and the potential solutions for a national business report