Btl Investors

Problem

A buy to let property specialist wanted to gain exposure for its North West business in a national newspaper

Solution

Working to a tight deadline, I used my editorial skills and knowledge of newspapers to write an advertorial on why to invest in the North West which appeared in the Mail on Sunday


Reg UK

Problem

An insurance counterparty risk company wanted a blog on the importance of effective monitoring of insurance counterparties for the British Insurance Brokers’ Association’s annual conference

Solution

Using my experience and deep knowledge of insurance from working on trade magazines, I wrote the blog for use on the company’s website and social media


Pathfinder PM

Problem

An IT project manager wanted help with writing the blogs for his website and making them more readable

Solution

Having done a thorough appraisal of his website, I proposed and rewrote the main sections and edit his blogs on an ongoing basis


T.A. Cook

Problem

An asset performance excellence expert wanted an article on the management accounting of the future for an upcoming international conference hosted by industry specialists SAP

Solution

Using my journalism skills, I interviewed a leading authority on the subject from SAP about the latest technologies available and wrote the article which appeared on the company’s website to promote the event


Hape

Problem

A leading toy manufacturer wanted the content of its website completely rewritten and a new series of blogs written

Solution

Using my copywriting skills, I rewrote the website from scratch and continue to write the blogs on a regular basis


ThoughtRiver

Problem

A legal-tech company wanted to publicise a groundbreaking new artificial intelligence technology it had developed that detects hidden cyber risks in insurance contracts

Solution

Using my experience and knowledge of insurance and technology, and from my interview with the founder and CEO Tim Pullan, I wrote an article that appeared as an advertorial in Insurance Times and was promoted on the company’s Twitter feed


Selby Jennings

Problem

A banking and finance specialist recruitment firm wanted a series of insightful articles about topical issues in the employment market such as Brexit for its core customer base – companies looking to recruit new staff and candidates

Solution

Having thoroughly researched the different subjects selected and using specialist insight from experts within the company, I wrote the articles which were used on the firm’s website