Twitter, Facebook and LinkedIn. We’re all on one or other of them. From the Queen and the Prime Minister to minor celebrities – almost everyone has an account these days. If used correctly it can be an effective way of promoting your business and bringing in a wider audience. In the first of two instalments, [...]
Imagine the scenario. You have spent years developing a new product or service, only to make a basic spelling error on the packaging design when you finally release it on the market. The end result is that you lose all credibility and your reputation is immediately tainted, not to mention the potential thousands or even [...]
Why is it important to have a top quality editor check your work thoroughly before it goes to press?
We’ve all read them – sloppily written stories littered with basic spelling mistakes, inconsistencies, and poor grammar and punctuation. With the best will in the world, while you may believe you have written an award-winning masterpiece, there’s always room for improvement no matter how good you think it is. And with tighter deadlines and in [...]
It came as no surprise when post-truth was chosen as the 2016 word of the year by the Oxford Dictionaries. In today’s world fake news and alternative facts have superseded real news and hard facts. That’s why it’s more important than ever that when writing a story, first you must research your subject properly. When [...]
As a company, organisation or individual, your key consideration when hiring a good writer should be to find someone who can get your core message across well. But with so many different freelance journalists and writers out there, how do you choose the best one? Here is my five-step guide to selecting the best person [...]
Question: what do all good storytellers have in common? Answer: the ability to construct an interesting and engaging story that grabs the reader from the opening line. It’s common sense. If you want to produce top quality content for your business or publication you need to invest in a top-notch writer. There are five key [...]
Welcome to my first blog and to my website. By way of introduction, I am a Freelance Journalist who writes and sub-edits for several print and online publications, including The Daily Telegraph, The Times and The Sunday Times to name but a few. During my 15 years in the industry, I have had a number [...]