Blog

/Blog/
9 Aug, 2018

How to write top quality website content that sells

It’s a question many of my clients ask me – what is the trick to producing a top quality website? The answer is easy: words. Your website needs to tell a story about you and your organisation because the internet is often the first place that potential customers go looking for a product or service. [...]

9 Jun, 2018

Why your business needs to invest in a quality copywriter  

Copywriting. You’ve probably heard of the word before, but don’t know what it means or why it’s important to your business. Copywriting is essentially writing persuasive content that gets the reader to sit up and take action. Take for example let’s say that you are launching a new high street retail business. First of all [...]

9 Apr, 2018

How to choose a quality copywriter

Let’s face it: most of us think we can write. But not many of us know how to write effectively for a target audience. Because often we only get one chance to make the right impression on our customer therefore it’s paramount that we get it right first time. That’s where hiring a quality professional [...]

9 Feb, 2018

How to use the press to your advantage

You have all seen the negative front page stories that can destroy an individual or a company’s reputation overnight. Particularly if you are in the public limelight, put one step wrong and the press will pounce on it, tarnishing your image for years, if not a lifetime. But how can you use the media as [...]

9 Aug, 2017

Why is written communication essential to your business?

Imagine the scenario. You have spent years developing a new product or service, only to make a basic spelling error on the packaging design when you finally release it on the market. The end result is that you lose all credibility and your reputation is immediately tainted, not to mention the potential thousands or even [...]

9 Feb, 2017

How do I choose a quality freelance journalist or writer?

As a company, organisation or individual, your key consideration when hiring a good writer should be to find someone who can get your core message across well. But with so many different freelance journalists and writers out there, how do you choose the best one? Here is my five-step guide to selecting the best person [...]