9 Dec, 2018

How to write the perfect newsletter

Newsletters can be one of the best ways of capturing your target audience and staying in touch with your customers and staff. Getting readers to sign up for them, however, is just half the battle. Once they are on your mailing list, how do you ensure that they read your newsletter from start to finish, [...]

9 Oct, 2018

How to write the perfect press release

For any business looking to attract media coverage, the ability to craft a top quality press release is essential. A press release is a short, factual new story written in the third person and given to the media with the intent of it being used in their publication or programme. It can also be published [...]

9 Aug, 2018

How to write top quality website content that sells

It’s a question many of my clients ask me – what is the trick to producing a top quality website? The answer is easy: words. Your website needs to tell a story about you and your organisation because the internet is often the first place that potential customers go looking for a product or service. [...]

9 Jun, 2018

Why your business needs to invest in a quality copywriter  

Copywriting. You’ve probably heard of the word before, but don’t know what it means or why it’s important to your business. Copywriting is essentially writing persuasive content that gets the reader to sit up and take action. Take for example let’s say that you are launching a new high street retail business. First of all [...]

9 Apr, 2018

How to choose a quality copywriter

Let’s face it: most of us think we can write. But not many of us know how to write effectively for a target audience. Because often we only get one chance to make the right impression on our customer therefore it’s paramount that we get it right first time. That’s where hiring a quality professional [...]

9 Feb, 2018

How to use the press to your advantage

You have all seen the negative front page stories that can destroy an individual or a company’s reputation overnight. Particularly if you are in the public limelight, put one step wrong and the press will pounce on it, tarnishing your image for years, if not a lifetime. But how can you use the media as [...]

9 Dec, 2017

How to improve your written communications strategy through social media (Part 2)

In my previous blog, we looked at how to use social media to improve your written communications strategy, focusing on the two main channels, Facebook and Twitter. While they are undoubtedly among the most popular social media channels, they are only the tip of the iceberg. In Part 2, we are going to look at [...]

9 Oct, 2017

How to improve your written communications strategy through social media (Part 1)

Twitter, Facebook and LinkedIn. We’re all on one or other of them. From the Queen and the Prime Minister to minor celebrities – almost everyone has an account these days. If used correctly it can be an effective way of promoting your business and bringing in a wider audience. In the first of two instalments, [...]

9 Aug, 2017

Why is written communication essential to your business?

Imagine the scenario. You have spent years developing a new product or service, only to make a basic spelling error on the packaging design when you finally release it on the market. The end result is that you lose all credibility and your reputation is immediately tainted, not to mention the potential thousands or even [...]

9 Jun, 2017

Why is it important to have a top quality editor check your work thoroughly before it goes to press?

We’ve all read them – sloppily written stories littered with basic spelling mistakes, inconsistencies, and poor grammar and punctuation. With the best will in the world, while you may believe you have written an award-winning masterpiece, there’s always room for improvement no matter how good you think it is. And with tighter deadlines and in [...]