You want to showcase your business in the best possible light, so why not the people who run it also? I’ve seen too many bland and boring company biographies or profiles that don’t do justice to the remarkable achievements of the person concerned. Rather, they should be a testimony to the great work, skills and [...]
The best quality content is that which stands the test of time. Breaking news stories are often read on the day the event happens, but seldom afterwards. Whereas articles that are not tied to a specific date or time are much more likely to be read for weeks, months or even years afterwards if the [...]
With the advent of fake news it is hard to work out who’s telling the truth any more. Social media and bloggers have been the main outlet for the dissemination of lies and misinformation. It’s not just click-bait farms either: governments and major companies have been culpable too, interfering in political campaigns or making false [...]
So you have done the hard work, marketed your product or service well and found a lead. What do you do next to turn that lead into a sale? Research has found that most leads fail to convert into sales because a company hasn’t bothered to follow up or has mishandled them. Here are five [...]
We all wish we could promote ourselves and our businesses better. And doing so online is an integral part of that. Ultimately what you want to achieve is a seamless product, pricing, placement and promotional strategy to win more business. But how can you achieve that in a straightforward and efficient manner that is going [...]
You’ve just set up an amazing website with all the bells and whistles. However, you’re still not getting the business or interest in your brand that you had hoped for. That could be because you aren’t getting the traffic to your website. Just like a high street shop, your website is a prime opportunity to [...]