An advertorial does exactly what it says on the tin. It’s a cross between an advert and an editorial. But unlike an advert, it gives you a lot more scope for telling a story to the reader about your product or service. They’re also far less hard sell than an advert. Yet, while they may [...]
We’ve all read them in our daily newspaper or magazine. Some of you may even have been asked to write one for a publication. But what are editorials? And how should they be structured and written in such a way to have a meaningful and lasting impact? The first question is easy to answer: editorials [...]
A question I often get asked by clients is: ‘What exactly is a white paper?’ In short, it’s a formal research-led report that either argues a position on a subject or solves a problem for the reader. It also gives your audience much deeper context than a blog or newsletter which may only touch briefly [...]
Search Engine Optimisation or SEO as it’s frequently abbreviated to is crucial if you want your business to have a presence and be found online. Essentially it means using commonly searched for key words associated with your company to improve your search engine rankings and drive traffic to your website. The search engines use a set [...]
Anyone who is anyone is on social media these days, be it Twitter, Facebook or LinkedIn. Having covered the main social media channels in a previous blog, I felt it was important to look more specifically at how to write content for these platforms. Writing on social media is completely different to writing for a [...]
Writing a blog should be standard practice for anyone with a website. Blogs are an essential tool for providing your target audience with useful information in an easy to read narrative format. They don’t necessarily have to be used to promote one of your products or services. Rather, they should add value by telling your [...]