Newsletters can be one of the best ways of capturing your target audience and staying in touch with your customers and staff. Getting readers to sign up for them, however, is just half the battle. Once they are on your mailing list, how do you ensure that they read your newsletter from start to finish, [...]
For any business looking to attract media coverage, the ability to craft a top quality press release is essential. A press release is a short, factual new story written in the third person and given to the media with the intent of it being used in their publication or programme. It can also be published [...]
It’s a question many of my clients ask me – what is the trick to producing a top quality website? The answer is easy: words. Your website needs to tell a story about you and your organisation because the internet is often the first place that potential customers go looking for a product or service. [...]
Copywriting. You’ve probably heard of the word before, but don’t know what it means or why it’s important to your business. Copywriting is essentially writing persuasive content that gets the reader to sit up and take action. Take for example let’s say that you are launching a new high street retail business. First of all [...]
Let’s face it: most of us think we can write. But not many of us know how to write effectively for a target audience. Because often we only get one chance to make the right impression on our customer therefore it’s paramount that we get it right first time. That’s where hiring a quality professional [...]
You have all seen the negative front page stories that can destroy an individual or a company’s reputation overnight. Particularly if you are in the public limelight, put one step wrong and the press will pounce on it, tarnishing your image for years, if not a lifetime. But how can you use the media as [...]