Yearly Archives: 2017

9 Dec, 2017

How to improve your written communications strategy through social media (Part 2)

In my previous blog, we looked at how to use social media to improve your written communications strategy, focusing on the two main channels, Facebook and Twitter. While they are undoubtedly among the most popular social media channels, they are only the tip of the iceberg. In Part 2, we are going to look at [...]

9 Oct, 2017

How to improve your written communications strategy through social media (Part 1)

Twitter, Facebook and LinkedIn. We’re all on one or other of them. From the Queen and the Prime Minister to minor celebrities – almost everyone has an account these days. If used correctly it can be an effective way of promoting your business and bringing in a wider audience. In the first of two instalments, [...]

9 Aug, 2017

Why is written communication essential to your business?

Imagine the scenario. You have spent years developing a new product or service, only to make a basic spelling error on the packaging design when you finally release it on the market. The end result is that you lose all credibility and your reputation is immediately tainted, not to mention the potential thousands or even [...]

9 Jun, 2017

Why is it important to have a top quality editor check your work thoroughly before it goes to press?

We’ve all read them – sloppily written stories littered with basic spelling mistakes, inconsistencies, and poor grammar and punctuation. With the best will in the world, while you may believe you have written an award-winning masterpiece, there’s always room for improvement no matter how good you think it is. And with tighter deadlines and in [...]

9 Apr, 2017

Why it is important to thoroughly research your subject when writing a story?

It came as no surprise when post-truth was chosen as the 2016 word of the year by the Oxford Dictionaries. In today’s world fake news and alternative facts have superseded real news and hard facts. That’s why it’s more important than ever that when writing a story, first you must research your subject properly. When [...]

9 Feb, 2017

How do I choose a quality freelance journalist or writer?

As a company, organisation or individual, your key consideration when hiring a good writer should be to find someone who can get your core message across well. But with so many different freelance journalists and writers out there, how do you choose the best one? Here is my five-step guide to selecting the best person [...]